Magazines at Birmingham-based Southern Progress Corporation saw big drops in ad sales comparing the first quarter of 2008 and 2009:
- -28.9 percent: Southern Accents
- -26.9 percent: Southern Living
- -11.4 percent: Cooking Light
But Hoffman Media saw an increase in ad sales during the same quarter for one magazine:
- +14.7 percent: Cooking With Paula Deen
U.S. magazines lost 20.6 percent in ad sales overall during the first quarter.
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EXCLUSIVE: Southern Living lays off editorial staffers « Media of Birmingham // June 5, 2009 at 1:00 pm |
[...] magazine lost 26.9 percent in ad sales comparing the first quarter of 2008 and [...]
EXCLUSIVE: Magazine ad sales: Southern Progress loses 16.9 percent « Media of Birmingham // July 13, 2009 at 2:42 pm |
[...] First quarter comparisons weren’t nearly as dire for Cooking Light and Southern Living, but Southern Accents’ ad sales performance has weakened in the second quarter. Southern Progress magazines lost 16.9 percent in ad revenues, earning $209 million so far in 2009. [...]