Magazine ad sales for saw declines for all five Southern Progress titles comparing the first halves of 2008 and 2009, according to figures from the Magazine Publishers of America. The Birmingham-based titles — Coastal Living, Cooking Light, Health, Southern Accents and Southern Living — all saw drops in ad revenue from 8 percent (Health) to 32.1 percent (Southern Accents).
First quarter comparisons weren’t nearly as dire for Cooking Light and Southern Living, but Southern Accents’ ad sales performance has weakened in the second quarter. Southern Progress magazines lost 16.9 percent in ad revenues, earning $209 million so far in 2009.
Meanwhile, another Birmingham-based magazine, Hoffman Media’s Cooking With Paula Deen, had a 3.2 percent increase in ad sales comparing the first halves of 2008 and 2009.
U.S. magazines lost 21 percent in ad sales overall during the first half of 2009.
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EXCLISIVE: Bham-based Southern Accents loses 32.1% in ad sales 08 to 09, from Media of Birmingham: mediaofbirmingham.wordpress.com - Twitoaster // July 13, 2009 at 3:51 pm |
[...] WadeOnTweets 1 hour ago EXCLISIVE: Bham-based Southern Accents loses 32.1% in ad sales 08 to 09, from Media of Birmingham: http://mediaofbirmingham.wordpress.com/2... [...]
Southern Accents shuts down « Media of Birmingham // August 6, 2009 at 1:57 pm |
[...] Progress magazine to fold in nine months, following Cottage Living’s demise in November. Ad revenue for Southern Accents dropped a whopping 32.1 percent from the first six months of 2008 to the same period of this [...]
EXCLUSIVE: Cooking Light’s editor steps down « Media of Birmingham // September 11, 2009 at 11:36 am |
[...] design team. The title is ranked No. 51 among U.S. magazines, and No. 7 among Time Inc. mags. Its ad revenue dropped 16 percent from the first half of 2008 to the first half of this [...]
EXCLUSIVE: Hoffman’s Cooking with Paula Deen drops 14.1 percent in 3rd quarter « Media of Birmingham // November 3, 2009 at 9:25 pm |
[...] Deen, which fell 14.1 percent according to figures from the Magazine Publishers of America. The magazine had increased 3.2 percent between the first half of 2008 and [...]