Magazines at Birmingham-based Southern Progress Corporation saw big drops in ad sales comparing the first quarter of 2008 and 2009:
- -28.9 percent: Southern Accents
- -26.9 percent: Southern Living
- -11.4 percent: Cooking Light
But Hoffman Media saw an increase in ad sales during the same quarter for one magazine:
- +14.7 percent: Cooking With Paula Deen
U.S. magazines lost 20.6 percent in ad sales overall during the first quarter.