The Birmingham chapter of the American Advertising Federation will tackle the future of advertising with guest speaker Tim Brunelle on Friday.
What is the future of advertising?
Perhaps the better question today is, “What is advertising?” In less than 10 years we’ve witnessed never-before-seen mutation in the marketing and advertising industries. Technology, consumer empowerment and media fragmentation are helping redefine the rules and methods of what defines an ad, how they’re made, who makes them and what kinds of impact we can expect to achieve.
Tim Brunelle thinks this state of affairs is wonderful and hopes to convince you it is, too. His presentation mashes up management consulting, philosophy, copywriting, design, interaction, strategy, media negotiations and, most important, the primacy of ideas, to help you evolve your work in this new age.
View an outline of Tim’s presentation and send him your comments, questions and feedback on his site, Useful Lunacy.