Tag Archives: Hoffman Media

EXCLUSIVE: Hoffman’s Cooking with Paula Deen drops 14.1 percent in 3rd quarter


Birmingham-based magazines continued their ad sales slump when comparing their third quarters of 2008 and 2009. The most surprising drop came from Hoffman Media’s Cooking With Paula Deen, which fell 14.1 percent according to figures from the Magazine Publishers of America. The magazine had increased 3.2 percent between the first half of 2008 and 2009.

Meanwhile, with layoffs imminent at Southern Progress, the decline in ad sales continued among the five remaining titles. Coastal Living saw the biggest slump, dropping 13.6 percent, while Health Sunset remained nearly steady with a 0.3 percent drop. Southern Progress magazines saw a 6.9 percent drop overall.

U.S. magazines lost 18.6 percent average in ad sales from 2008 to 2009 during the third quarter.


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Birmingham AMA presents ‘How Hoffman Media Did It’

American Marketing Association - Birmingham, AlabamaThe Birmingham chapter of the American Marketing Association presents “How Hoffman Media Did It: 47% Greater Revenue Since 2005.”

Birmingham-based Hoffman publishes Sandra Lee Semi-Homemade, Victoria, Cooking with Paula Deen and Southern Lady magazines. The program:

Jennifer Jaquess, marketing director at Birmingham’s Hoffman Media, uses her communications experience to oversee sales support for nine consumer titles with 15 sales representatives across the country and nearly $5 million in ad revenue. Learn about the strategies Hoffman Media has developed to grow even during lean times.

Event details:

  • 11:30 a.m.-1 p.m., Aug. 19
  • The Summit Club, 31st floor of Regions-Harbert Plaza, 1901 Sixth Ave. N. [map]
  • $20 for members, $30 for non-members, $10 for students

Visit the site to register.

EXCLUSIVE: Magazine ad sales: Southern Progress loses 16.9 percent

Southern Progress magazine 2009 ad sales

Magazine ad sales for saw declines for all five Southern Progress titles comparing the first halves of 2008 and 2009, according to figures from the Magazine Publishers of America. The Birmingham-based titles — Coastal Living, Cooking Light, Health, Southern Accents and Southern Living — all saw drops in ad revenue from 8 percent (Health) to 32.1 percent (Southern Accents).

First quarter comparisons weren’t nearly as dire for Cooking Light and Southern Living, but Southern Accents’ ad sales performance has weakened in the second quarter. Southern Progress magazines lost 16.9 percent in ad revenues, earning $209 million so far in 2009.

Meanwhile, another Birmingham-based magazine, Hoffman Media’s Cooking With Paula Deen, had a 3.2 percent increase in ad sales comparing the first halves of 2008 and 2009.

U.S. magazines lost 21 percent in ad sales overall during the first half of 2009.

Have a news tip? Let us know!

Hoffman Media launches ‘Sandra Lee Semi-Homemade’ magazine

While many Birmingham media outlets are cutting back, Hoffman Media is growing. The publisher launched a new magazine, “Sandra Lee Semi-Homemade,” in February.


“It was an easy, fluid fit,” Lee says of teaming with Phyllis Hoffman and her sons, Brian and Eric. “She ‘got’ the brand, as did her sons. Semi-homemade has to be something you feel in your tummy and your heart and you know in your head.”

The Birmingham News tagged along during Lee’s photo shoot at the Birmingham Botanical Gardens.

Magazine ad sales: Southern Progress slumps, Hoffman gains

cooking with paula deen cover

Magazines at Birmingham-based Southern Progress Corporation saw big drops in ad sales comparing the first quarter of 2008 and 2009:

  • -28.9 percent: Southern Accents
  • -26.9 percent: Southern Living
  • -11.4 percent: Cooking Light

But Hoffman Media saw an increase in ad sales during the same quarter for one magazine:

  • +14.7 percent: Cooking With Paula Deen

U.S. magazines lost 20.6 percent in ad sales overall during the first quarter.