Hoffman Media launches ‘Sandra Lee Semi-Homemade’ magazine

While many Birmingham media outlets are cutting back, Hoffman Media is growing. The publisher launched a new magazine, “Sandra Lee Semi-Homemade,” in February.


“It was an easy, fluid fit,” Lee says of teaming with Phyllis Hoffman and her sons, Brian and Eric. “She ‘got’ the brand, as did her sons. Semi-homemade has to be something you feel in your tummy and your heart and you know in your head.”

The Birmingham News tagged along during Lee’s photo shoot at the Birmingham Botanical Gardens.


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