Tag Archives: Cottage Living

EXCLUSIVE: Southern Living has third editor in 2 years

The tenures are growing ever shorter.

Eleanor GriffinLindsay BiermanJohn Floyd was editor of Southern Living for 18 years, until his retirement in 2008. Eleanor Griffin has been in the position less than 2 years.

With her promotion to vice president of Southern Living brand development, deputy editor Lindsay Bierman will succeed her as editor on Aug. 9, Media of Birmingham has learned.

Bierman has been through this before. He became editor of Cottage Living a month before it closed in 2008; he succeeded Griffin, who had just taken the role at Southern Living. He then became editor of Coastal Living, until moving to Southern Living in March. All Time Inc. three titles are based in Birmingham, part of the magazine group formerly known as Southern Progress.

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The e-mail announcement from Time Inc. Executive Vice President Sylvia Auton …

Date: Thu, 29 Jul 2010 12:31:00 -0400

To: Lifestyle Group

From: Sylvia Auton

Re: Staff Announcement

After 33 years with Southern Progress, Southern Living Editor in Chief Eleanor Griffin, has decided to move her career in a different direction.  Eleanor is a consummate publishing professional whose insights, expertise and passion would have been sorely missed had she not agreed to stay on in the newly created role of VP, Brand Development for Southern Living. In this position, she will work closely with the advertising and marketing group to break and grow business on key accounts. She will also work in an advisory capacity with our book division, Oxmoor House, on the creative development of Southern Living branded book concepts, as well as be responsible for identifying relevant partnerships with appropriate organizations and events.

As editor of the country’s 5th largest monthly consumer magazine, Eleanor had her pulse on modern Southern style, ensuring that Southern Living covered every aspect of Southern life with a unique and powerful voice.  From secret sources for beautiful home décor to delicious Southern recipes and charming, must-visit Southern towns, Eleanor reminded her readers every month why the South is such a special place to live.

Prior to Southern Living, Eleanor had an impressive career as the launch editor of Time Inc.’s Cottage Living. Not only was the brand beloved by readers, but under Eleanor’s direction, it received many industry accolades, including “Startup of the Year” by Adweek and “Launch Worth Watching” by Ad Age, and made two appearances on the Adweek Hotlist.

Eleanor joined the company in 1977 as merchandising manager at Southern Living. During her tenure, she has held various roles at the company including editorial director of the custom publishing division where she launched four new consumer publications and was director of corporate magazine development.

I’m pleased to announce that succeeding Eleanor will be Southern Living’s Deputy Editor Lindsay Bierman. With more than 14 years of lifestyle editing experience, Lindsay’s varied expertise, keen design sense and creative vision dovetails perfectly with the brand. I am confident that Lindsay will build on the momentum of last year’s successful redesign. Lindsay assumes his new role on August 9th.

Before joining Southern Living in early 2010, Lindsay led the repositioning and redesign of Coastal Living as Editor in Chief for two years. Under his leadership, the audience grew nearly 10% to more than 3.6 million, and the brand launched four major home furnishings collections. Lindsay joined the company in 1997 as the first Homes Editor at Coastal Living and served as Executive Editor at Southern Accents before moving to Cottage Living as founding Executive Editor. Earlier in his career, Lindsay worked at Robert A.M. Stern Architects in New York and wrote for titles such as Elle Décor and Interior Design. It was during his school years that Lindsay developed such a strong affinity for the South. He earned a bachelor’s degree from Georgetown University and a Master of Architecture from the University of Virginia.

I am proud that since 1966 Southern Living has been the South’s favorite magazine and that more than 16 million people read it each month.

Please join me in thanking Eleanor for her many contributions to Southern Progress and wishing her well in her new role and congratulating Lindsay on earning the honor of succeeding her.

Sylvia

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More coverage of Time Inc.’s Birmingham division.

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‘Biggest mass firing’ in 2009 coming to Southern Progress, Time Inc.

Next week likely to determine who goes at Birmingham operation

southern-progress-corp-logoTime Inc. plans to cut 6 percent of its 9,000-member workforce before Thanksgiving, according to a report today in the New York Post. Its Birmingham-based Southern Progress is expected to dole out pink slips as soon as Thursday, say company insiders. Time Inc. will release third quarter earnings on Wednesday.

The scale of the layoffs means Time Inc. holds the distinction of the biggest mass firing in publishing this year, outpacing the 460-plus involuntary terminations at rival Condé Nast.

As previously reported, Southern Progress has cut 41.4 percent of its Birmingham staff in the past 12 months, eliminating 290 positions. However, this quarter’s cuts are expected to go deeper …

The Birmingham, Ala.-based Southern Progress, whose flagship title is Southern Living, escaped major hits in the round of layoffs unveiled in the fourth quarter of last year. The division … will not be so lucky this time around, sources predicted.

Southern Progress also oversees Cooking Light, Health, Coastal Living and Sunset magazines and Myhomeideas.com and Myrecipes.com. It closed Cottage Living and Southern Accents magazines and sold Southern Living at Home.

Time Inc. cut 6 percent of its 10,000-member workforce in 2008. All Southern Progress titles lost ad revenue between the third quarter of 2008 and 2009.

Read more stories on Southern Progress.

Update Nov. 3: The New York Times reports Time Inc. has begun layoffs at Sports Illustrated, and that layoff meetings begin Wednesday morning at other titles.

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Southern Accents shuts down

Southern Progress drops second magazine in nine months

Southern Accents coverTime Inc. closed Birmingham-based magazine Southern Accents today, but plans on continuing the site SouthernAccents.com. No word as to what will happen to the employees of the magazine.

Southern Accents is the second Southern Progress magazine to fold in nine months, following Cottage Living’s demise in November. Ad revenue for Southern Accents dropped a whopping 32.1 percent from the first six months of 2008 to the same period of this year.

Update: Southern Accents’ 20 employees are laid off, though editor-in-chief Karen Carroll could stay on with Southern Progress in another capacity. Also, executive vice president Sylvia Auton came from New York to deliver the news to staff in person.

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EXCLUSIVE: Southern Living lays off editorial staffers

Southern LivingMedia of Birmingham has learned that Birmingham-based Southern Living has laid off five to seven staff members today on the editorial side of the magazine, including employees in the food, travel, home, art and photo departments. The cuts leave about 85 staff members in place in editorial.

The magazine lost 26.9 percent in ad sales comparing the first quarter of 2008 and 2009.

Southern Progress Corporation, which publishes Southern Living, shed 200 people in the last quarter of 2008, reducing its staff in Birmingham to 500 employees. It also closed Cottage Living magazine.

Unlike the previous rounds, we’ve heard that supervisors informed laid-off employees to pack and leave the building by 5 p.m. today, rather than the two to four weeks transition time given to eliminated employees. No word on whether they were offered severance packages.

Earlier this week, the Birmingham News reduced salaries and cut part-time positions.

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Update 6/9/09: After laying off a Homes staffer on Friday, Southern Living posted an opening for an assistant homes editor just four days later (June 9): [It appears the job listing was taken down shortly after discovery by magazine employees.]

Job Title
Assistant Homes Editor – Southern Living

TimeWarner Division
Time Inc.

Industry
Publishing

Location
United States – Alabama – Birmingham

Requisition #
112776BR

Position Type
Full Time

Posting Job Description

Southern Living is seeking an assistant editor to help produce stories and write for the Homes section.

Duties: Emphasis on writing and packaging our monthly homes line-up with a fresh voice that reaches out to a younger reader. Will also coordinate photography with photographers and stylists. Attend monthly story conferences, previews, and issue reviews. Develop a strong network of homes and/or garden contacts around the South. Stay abreast of homes topics and trends.

Requirements: 3-5 years experience at a lifestyle title or equivalent with top-notch writing, editing, and design skills. Ideal candidates will possess a four-year degree in English, Art, design or other related field. Hands-on experience in interior design or architecture a plus. Should have strong organizational skills. High energy, flexibility, and an ability to work as part of a creative team a must.

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Update 7/8/09: The ad returns a month later. The wording is exactly the same, except for the title, assistant/associate homes editor (instead of associate homes editor). Looks like the magazine is bargain hunting …

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30 laid off at Southern Progress; top executives retire

Time Inc. Layoffs Hit Southern Progress Unit

The cuts that have been rumored for weeks at Time Inc. are starting to become reality. About 30 people were laid off Oct. 22 at the company’s Southern Progress Corp. unit, which publishes seven titles including Southern Living, Cottage Living, Cooking Light and Health.

The layoffs, representing 3 percent of SPC, were limited to the unit’s seven print magazines and were spread across business and editorial. Southern Progress’ digital and books units were not affected.

Time Inc. says Southern Progress CEO Angelillo, other execs have retired

Southern Progress Corp. Chief Executive Tom Angelillo and three other top executives have retired today, according to parent company Time Inc.

Other retirees are group publisher Scott Sheppard, editorial director Jeanetta Corbett Keller and administrative vice president Lane Schmitt.

New York-based Time announced no replacements.