EXCLUSIVE: Coastal Living swaps editors

Also, ex-Southern Accents editor departs Southern Progress

Lindsay BiermanSara PetersonLess than 2 years after becoming editor of Coastal Living magazine, Lindsay Bierman is swapping his magazine title and job title. Media of Birmingham has learned that Bierman, shown at left, will become deputy editor of Southern Living on Monday. The move was announced in a company e-mail sent Wednesday (included below).

He had previously been editor of Cottage Living for just a few months before Time Inc. closed the publication.

Coastal Living’s executive editor Sara Peterson, shown at right, will succeed him as editor. The magazine debuted a redesign in 2009.

It’s the second editor change in less than 6 months at Birmingham-based Southern Progress Corporation, after Cooking Light’s swap in September.

All four titles are part of Southern Progress.

Also mentioned in the memo is the departure of Entrée’s editor Karen Carroll, who had also served as editor of Southern Accents before it folded in August. She leaves the company March 31 after 22 years at Southern Progress. Succeeding her is senior editor Alice Doyle.

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The e-mail announcement from Time Inc. Executive Vice President Sylvia Auton …

Date: Wed, 24 Feb 2010 09:17:57 -0500

To: Lifestyle Group Colleagues

From: Sylvia Auton

Re: New Lifestyle Editorial Appointments

I am pleased to announce that Lindsay Bierman has been appointed Deputy Editor of Southern Living, effective March 1st. Sara Peterson will succeed Lindsay as Editor of Coastal Living.

Lindsay is a multi-talented editor who over the last year has developed Coastal Living with great creativity, intelligence and vision. All who work with him admire and respect his tremendous zeal and innovative thinking. Lindsay, who has spent more than half his adult life in the South, joined the company 14 years ago as the first Homes Editor at Coastal Living and served as Executive Editor at Southern Accents before moving to Cottage Living and then back to Coastal Living.

Last fall Eleanor Griffin and her staff restaged Southern Living, which is the country’s 5th largest monthly consumer magazine, to great reader and advertiser acclaim. In his new role, Lindsay will team up with Eleanor to build on this strong momentum.

On Lindsay’s recommendation, Sara, who has served with distinction as his Executive Editor, will also assume her new role on March 1st. A superb talent, Sara was instrumental in honing and executing last year’s redesign and re-launch of Coastal Living. Prior to being named Executive Editor in 2008, Sara had been the Homes Editor of Southern Living. Before moving to Birmingham, she spent six years in New York, where she was the Lifestyle Editor at Redbook and a Senior Editor at Family Life.

Separately, Karen Carroll, Editor of Entrée, a magazine created exclusively for Neiman Marcus and Bergdorf Goodman, has decided to leave the company at the end of March. Karen’s keen, sophisticated eye was evident throughout the pages of both Entrée and Southern Accents. Karen began her career at Southern Accents as an intern in 1987 and rose to Editor in Chief by 2001, a position she held until that magazine’s closure last year; she added responsibility for Entrée in 1998. Highly respected and admired by the industry and her peers, we thank her for her commitment and contribution over the past two decades and wish her well in the future.

Alice Doyle will succeed Karen as Editor. Prior to joining the company in 2001 as Homes Editor of Southern Living, Alice had previously worked in New York at Saks Fifth Avenue, Women’s Wear Daily, and Elle. As Karen’s right hand at Entrée and Southern Accents, her fashion insights, expertise, creative talent and extensive industry contacts have been invaluable in raising the profile of Entrée.

Please join me in congratulating Lindsay, Sara and Alice on their new positions and wishing Karen the very best.


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2 responses to “EXCLUSIVE: Coastal Living swaps editors

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  2. Pingback: EXCLUSIVE: Coastal Living editor departs after less than 6 months | Media of Birmingham

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