ADVANCE CRISIS: The insanely obsessive guide to the Birmingham News/al.com implosion


By Wade Kwon

Birmingham has seen one of its most tumultuous years in its media landscape. The last 365 days have brought layoffs, departures, closings and a few victories among local outlets.

It was 1 year ago today that the New York Times scooped New Orleans’ venerable Times-Picayune on its own impending upheaval: layoffs, a drop to publishing three times a week and the formation of two new companies.

Before that explosive announcement, Advance’s online portal al.com joined nola.com and mlive.com in a drastic and comprehensive site redesign. Reaction by readers nationwide — as Advance switched all its sites over to the 2012 look — was overwhelmingly negative.

The following day (May 24), owner Advance Publications announced hurriedly what Times-Picayune staffers had already learned online. In addition, the New Jersey-based chain rolled out a similar Alabama-wide strategy for the Birmingham News, the Huntsville Times and the Press-Register of Mobile.

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See full coverage of Advance Publications.

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Before reviewing the Advance Crisis of the last 12 months, just look at the other major events on Birmingham’s media scene during the same period …

A look at the ups and downs since Advance’s restructuring of its Birmingham operations …

May 2012

May 24: Birmingham News reporters tweet the stunning morning announcements on publishing schedule and company reorganization.

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At the same time, the media release appears on al.com, similar to the one on nola.com and that would appear in coming months for other Advance properties.

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Naturally, layoffs were part of the deal.

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I threw in an appropriate hashtag.

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Birmingham News staffers (and others) weighed in via Twitter.

While New Orleans felt the ire of a large, loyal readership, Birmingham faced a more muted response. That afternoon, New Orleans residents spring into action with a Save the Picayune campaign. No such reaction in Birmingham.

May 25, 2012 newspapers

Mobile finds layoffs ‘exciting’ for its May 25, 2012, edition.
[larger version]

May 25: Print editions across the state splash the announcement across the front page.

May 30: Our special Media of Birmingham report details worries about layoffs and the new model for the Birmingham News.

May 31: Another Media of Birmingham report shows one key company, al.com, seemingly lost in the shuffle. While the newspapers would fire hundreds, al.com would fire only one employee.

Continued on page 2 …

9 responses to “ADVANCE CRISIS: The insanely obsessive guide to the Birmingham News/al.com implosion”

  1. Richard Kirby's avatar Richard Kirby

    Excellent piece, Wade. It’s been a shame to watch what was once a proud daily newspaper transform into little more than a click counter.

  2. Ironically, one of the story links you shared has a typo in its second graf:

    The city was the test for a business model similar to one used at other Advance-owned papers in New Orleans, Harrisburg, Syracuse and other cities in Alabama and Michican.

    http://www.wkyc.com/news/politics_government/article/283320/130/Part-2-Whats-life-like-with-no-daily-paper

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  4. new-jersey based, wayne? everyone knows advance is based in nyc.

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