Birmingham-based magazines continued their ad sales slump when comparing their third quarters of 2008 and 2009. The most surprising drop came from Hoffman Media’s Cooking With Paula Deen, which fell 14.1 percent according to figures from the Magazine Publishers of America. The magazine had increased 3.2 percent between the first half of 2008 and 2009.
Meanwhile, with layoffs imminent at Southern Progress, the decline in ad sales continued among the five remaining titles. Coastal Living saw the biggest slump, dropping 13.6 percent, while Health Sunset remained nearly steady with a 0.3 percent drop. Southern Progress magazines saw a 6.9 percent drop overall.
U.S. magazines lost 18.6 percent average in ad sales from 2008 to 2009 during the third quarter.
Also:
- See table of ad sales and pages of Birmingham-based mags for third quarter 2009 vs. 2008
- Report of first half of 2009 vs. 2008
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