Magazine ad sales: Southern Progress slumps, Hoffman gains


cooking with paula deen cover

Magazines at Birmingham-based Southern Progress Corporation saw big drops in ad sales comparing the first quarter of 2008 and 2009:

  • -28.9 percent: Southern Accents
  • -26.9 percent: Southern Living
  • -11.4 percent: Cooking Light

But Hoffman Media saw an increase in ad sales during the same quarter for one magazine:

  • +14.7 percent: Cooking With Paula Deen

U.S. magazines lost 20.6 percent in ad sales overall during the first quarter.

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2 responses to “Magazine ad sales: Southern Progress slumps, Hoffman gains

  1. Pingback: EXCLUSIVE: Southern Living lays off editorial staffers « Media of Birmingham

  2. Pingback: EXCLUSIVE: Magazine ad sales: Southern Progress loses 16.9 percent « Media of Birmingham

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