The Birmingham chapter of the American Marketing Association presents “How Hoffman Media Did It: 47% Greater Revenue Since 2005.”
Birmingham-based Hoffman publishes Sandra Lee Semi-Homemade, Victoria, Cooking with Paula Deen and Southern Lady magazines. The program:
Jennifer Jaquess, marketing director at Birmingham’s Hoffman Media, uses her communications experience to oversee sales support for nine consumer titles with 15 sales representatives across the country and nearly $5 million in ad revenue. Learn about the strategies Hoffman Media has developed to grow even during lean times.
- 11:30 a.m.-1 p.m., Aug. 19
- The Summit Club, 31st floor of Regions-Harbert Plaza, 1901 Sixth Ave. N. [map]
- $20 for members, $30 for non-members, $10 for students