Birmingham AMA presents ‘How Hoffman Media Did It’

American Marketing Association - Birmingham, AlabamaThe Birmingham chapter of the American Marketing Association presents “How Hoffman Media Did It: 47% Greater Revenue Since 2005.”

Birmingham-based Hoffman publishes Sandra Lee Semi-Homemade, Victoria, Cooking with Paula Deen and Southern Lady magazines. The program:

Jennifer Jaquess, marketing director at Birmingham’s Hoffman Media, uses her communications experience to oversee sales support for nine consumer titles with 15 sales representatives across the country and nearly $5 million in ad revenue. Learn about the strategies Hoffman Media has developed to grow even during lean times.

Event details:

  • 11:30 a.m.-1 p.m., Aug. 19
  • The Summit Club, 31st floor of Regions-Harbert Plaza, 1901 Sixth Ave. N. [map]
  • $20 for members, $30 for non-members, $10 for students

Visit the site to register.

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