Southern Living at Home sold to Wisconsin-based Entertaining at Home

southern-living-at-homeSpeaking of Southern Progress’ rapid shrinking, parent company Time Inc. has sold Birmingham-based Southern Living at Home to a Wisconsin firm, Entertaining at Home. Time had put the company up for sale in January.

A spinoff of the magazine, Southern Living at Home sells housewares through Tupperware-style parties. Bill Shaw helped launch the venture in 2001 and also helped create what would eventually become Entertaining at Home.

In a letter to consultants and sales agents, Shaw wrote:

“We will be one company for a while with two divisions separated only by name and product assortment. The simple truth is we need each other, and together we can once again lead an industry with an unrelenting commitment to excellence.”

Source: Birmingham News: “Southern Accents magazine closed by Time Inc., cutting 20 jobs in Birmingham”

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3 responses to “Southern Living at Home sold to Wisconsin-based Entertaining at Home

  1. On Good Authority

    There was a blood letting at the company today. Entertaining at Home released 30 of the groups 60 employees.

  2. Pingback: EXCLUSIVE: Southern Living at Home lays off 30 employees « Media of Birmingham

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