Tag Archives: American Red Cross

Red Cross new media presentation at IPSA on March 4

“Blog it and they will come … From Face to Face to Facebook”

Osborne will show how the American Red Cross has to change with the times, trends and population. Osborne will review what they are doing locally, nationally and internationally to solicit support and update media outlets including the role of “new media.”

Osborne was formerly an award-winning reporter and videographer at ABC 33/40 and one of the founding members of the news team. He has worked 19 years in radio and television in Tennessee, Kentucky, Illinois and Alabama. Osborne was the first black on-air personality at WCRK-AM in his hometown of Morristown, Tenn.

In 2007, Osborne launched a new career with the American Red Cross as the organization’s Public Affairs Officer for the Birmingham Area Chapter. Recently he was promoted to the senior management position of Chief Branding Officer. In that role, he is responsible for, among many other things, internal/external communications, community outreach, media relations, website/social media content and serves as the agency’s representative with Project SHARE which helps elderly and disabled citizens with utility bills.

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Media of Birmingham: “Commercial to feature former ABC 33/40 reporter Chris Osborne”

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Commercial to feature former ABC 33/40 reporter Chris Osborne

Red Cross officer lost part of leg to motorcycle accident

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Video: Chris Osborne’s aha moment
for Mutual of Omaha commercial

Chris Osborne lost part of his left leg following a 2004 motorcycle accident. Instead of slowing down, he went to physical therapy and learned to use a prosthetic leg. Osborne also visited other amputees in the hospital to help them in their recovery.

His story is featured in a new series of commercials for Mutual of Omaha to air in the spring. The insurance company visited 25 cities, including Birmingham, to record inspirational stories for its aha moments campaign. Osborne’s commercial made it to the Top 10.

Osborne is chief branding officer for the Birmingham chapter of the American Red Cross. Before, he worked as a reporter for ABC 33/40.

He told the Birmingham News:

“I’m extremely honored that so many people thought enough about me and my story to vote. There were some really incredible ‘Aha Moments’ from people here in Birmingham and around the country.”

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