Tag Archives: B-Metro Magazine

February event: Media Outlets Unleashed

Update: See photos from this event.

What are Birmingham media outlets doing right in new media? How can they improve, and make money at it?

Join us for our panel discussion:

Our moderator:

Join us on the Samford campus for lunch, networking and a lively discussion with your questions.

  • 11:30 a.m.-noon — Networking
  • Noon-1 p.m. — Panel

Invite your friends and colleagues in media (print, broadcast, online, etc.), public relations, advertising and marketing.

Special: First five registrants can buy 2 tickets for the price of one!

Please RSVP by Thursday, Feb. 11, 5 p.m.

Note: You must RSVP for this event. Late fee is $20; fees go to W Social Marketing.

Please RSVP by Thursday, Feb. 11, 5 p.m.

Special thanks to our sponsors, Samford University Brock School of Business and W Social Marketing. Also thanks to J&M Photography and Design for shooting this event.

Questions? Contact us or leave a comment.

Samford University Brock School of Business W Social Marketing

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Want to sponsor a MOB event? It’s easy.

Do Birmingham publications suffer from a lack of diversity?

Do Birmingham publications suffer from a lack of diversity? Do they reflect the city they serve?

The questions were prompted by a glance at the redesigned landing Web page for the Birmingham News. Granted, these are just the columnists, but the News and AL.com decided these are the ones to feature prominently with mug shots.

birmingham-news-columnists

Birmingham News columnists

All white, with two women out of eight columnists. The city population itself is 73.5 percent African American.

Compare that with the recently launched B-Metro magazine, which also features its columnists on the front page of its site …

b-metro columnists

B-Metro magazine columnists

We see a little more diversity, with three men out of nine contributors, one African American.

birmingham magazine columnistsAt Birmingham Magazine, the four columnists featured are all women, all white. (See graphic at right.)

(The Birmingham Business Journal doesn’t include writers’ photos on its site.)

The questions we have:

  • Should the writers featured on a Web site (and in the publication, too) reflect the diversity of its audience and market?
  • Do advertisers care about staff diversity? Do readers care? Or publishers?
  • Does diversity make a difference to the bottom line?
  • Can publications diversify, even as they’re cutting resources and staff members?
  • Are smaller publications — Birmingham Weekly, Black and White, Birmingham Times — facing the same issues?

Your comments are welcome below.

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Read more Birmingham media updates.

Have a news tip? Let us know!

Joe O’Donnell to launch B-Metro magazine

b-metro magazine logoDoes Birmingham need another city lifestyle magazine? In addition to Birmingham Magazine, Portico, Thicket (which covers all of Alabama) and the recently launched online-only Pavo Magazine comes B-Metro.

Joe O’Donnell, who left Birmingham Magazine in July, plans to launch B-Metro in November with two colleagues who departed at the same time. (The Web site is live, but not yet finished.)

In an interview with the Birmingham News, he discusses his plans for the new publication:

“We’ll be publishing great writers and photographers, columnists, bloggers and everyday people who have something to say, information to share and insights into the richness and excitement of life in this seven-county region.”

MOBster André Natta will be one of the columnists in the new publication.

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Read more Birmingham media updates.

Have a news tip? Let us know!