Tag Archives: charity

Behind the cause: the Salvation Army Angel Tree program

On Dec. 15, Media of Birmingham is volunteering to help the Salvation Army Angel Tree program. Find out more about the program …

The History of the Salvation Army Angel Tree

Along with the familiar Red Kettles, the Angel Tree program is one of The Salvation Army’s highest profile Christmas efforts. Angel Tree was created by The Salvation Army in 1979 by Majors Charles and Shirley White when they worked with a Lynchburg, Va., shopping mall to provide clothing and toys for children at Christmas time.

The program got its name because the Whites identified the wishes of local children by writing their gift needs on Hallmark greeting cards featuring pictures of angels and placing them on a Christmas tree at the mall. Thanks to the Whites, who were assigned by the Salvation Army to the Lynchburg area at the time, more than 700 children had a brighter Christmas that first year.

Three years later, when the Whites were transferred to Nashville, Angel Tree was launched during the 1982 Christmas season. WSM radio, which airs the Grand Ol’ Opry, came on board that year as the first Angel Tree co-sponsor in the United States.

Because of the on-air promotion on WSM in Nashville, as well as national publicity on CNN and the “Larry King Show,” news of Angel Tree spread across the country like wildfire. Since that time, the program has grown to include Angel Trees in throughout the Birmingham area.

In 2007, The Salvation Army partnered with Fox 6 Gifts for Kids, a program designed to give foster children in the Birmingham metro area Christmas gifts. With this partnership, 7,113 children were helped.

Melissa Fierstine at Hands on Birmingham says that the Salvation Army anticipates helping more than 10,000 Angels in Jefferson and Shelby Counties this year. The Angels register in September and October to receive assistance.

Sign up today!

December events: Holiday Helpers and Holiday Jollies

Two great events on Dec. 15!

Daytime event: Holiday Helpers, a volunteer project

  • Tuesday, Dec. 15
  • 9 a.m.-3 p.m.
  • Salvation Army warehouse, 3500 Sixth Ave. S., Southside [map]
  • Free, but you must RSVP (else, $10 late fee for charity)

Give back in December! For our daylong volunteer event, we’re working with Hands on Birmingham to help children in need. It’s the Salvation Army Angel Tree project. We will sort, arrange and bag gifts and toys for children in preparation for distribution.

Here’s how to help:

  1. Register for one or more 90-minute shifts to work on Dec. 15.
  2. Dress for the warehouse: You might get dirty or chilly. And comfortable shoes will feel great on concrete!
  3. Please show up 15 minutes early for your shift.

Note: You must RSVP for this event. Late registration is $10 plus service charge.

Please RSVP by Monday, Dec. 14, noon.

Evening event: Holiday Jollies, our monthly mixer

  • Tuesday, Dec. 15
  • 6-8 p.m.
  • Taziki’s Greek Fare, 301 18th St. S., Southside [map]
  • Free, but you must RSVP (else, $10 late fee for charity)

Don’t let the year end without wishing your MOB friends Merry Christmas. We’re celebrating at Taziki’s Greek Fare on Southside.

  • $1 domestic beers!
  • specials on appetizers!

Note: You must RSVP for this event. Late registration is $10 plus service charge.

Please RSVP by Monday, Dec. 14, noon.

Special thanks to our sponsors, Taziki’s Greek Fare and W Social Marketing.

Note: Ticket revenue goes to the Salvation Army, not Media of Birmingham.

Questions? Contact us or leave a comment.

Taziki's Greek Fare W Social Marketing

P.S. Please join our free mailing list for all the updates straight to your In box.

Want to sponsor a MOB event? It’s easy.

American Advertising Federation holiday party and food drive

AAF Birmingham - AAF Holiday Party and Food DriveThe Birmingham chapter of the American Advertising Federation will have a holiday party and food drive next week.

  • When: 6-9 p.m. Dec. 10
  • Where: Billy Brown Photography, 2814 Linden Ave., Homewood [map]
  • Cost: Donation of canned goods and other non-perishable food items, or toiletries. Drinks and light hors d’oeuvres will be available.
  • RSVP: info@aafbirmingham.com