Tag Archives: circulation

EXCLUSIVE: Birmingham News drops 10.8 percent in weekday print circulation

birmingham news building

Newspaper down 8.4 percent on Sundays

It shouldn’t come as a surprise, but newspapers are losing print readers by the tens of thousands. In this morning’s report from the Audit Bureau of Circulations, publications across the country reported double-digit declines.

The report measures circulation from daily newspapers, comparing April through September 2009 with the same period in 2008.

Media of Birmingham has learned that the Birmingham News dropped 10.8 percent in weekday circulation, from about 131,095 copies to 116,937 copies. This was slightly worse than the national average of 10.6 percent lost.

On Sundays, the News dropped 8.4 percent, from about 163,803 copies to 150,044 copies. The national average was 7.4 percent.

The News’ publisher Victor Hanson III retires in just over a month; layoffs could come as soon as February.

Meanwhile, the Mobile Press-Register defied the odds, gaining 0.75 percent in overall circulation in the same period from 2008 to 2009. The boost, from about 92,158 to 92,849, placed the newspaper in the Top 10 circulation gainers.

More good news comes from the online side.

When combining print and online readership from the past 7 and 30 days respectively, the Birmingham News and the Mobile Press-Register landed in the Top 25 gainers. The News showed a 4.48 percent jump, and the Press-Register increased 6.13 percent, compared to the same period in 2008.

Advance Publications owns both newspapers.

Our special thanks to Jennifer Saba at Editor and Publisher. Read her blog Fitz & Jen or follow her on Twitter at @jennifersaba.

• • •

Read more Birmingham media updates.

Have a news tip? Let us know!

Southern Progress: 41.4 percent staff reduction in 11 months


Summer was a brutal season for Southern Progress.

After laying off 200 of its 700 employees during the fourth quarter of 2008 — a 28.6 percent cut — the Birmingham-based Time Inc. operation / magazine publisher shed 90 positions total this summer.

Southern Progress sold Southern Living at Home to Entertaining at Home in July, lightening the load by 70 employees (of whom 29 promptly were let go by the new owner earlier this month).

It also ceased publication on Southern Accents magazine, letting 20 staffers go.

With 90 positions cut from the 500 remaining, Southern Progress has tightened up staff by another 18 percent in the last 60 days, or 41.4 percent in the past 11 months.

So, at Southern Progress in the past 11 months:

  • 290 positions eliminated
  • 41.4 percent staff reduction
  • 2 magazines folded
  • 1 operation sold

The one bright spot: Southern Living’s circulation increased 1.35 percent in the first half of 2009, making it No. 19 among U.S. magazines (and No. 4 among Time Inc. titles). (Of course, Reader’s Digest declaring bankruptcy makes it actually No. 18 across the nation.)

• • •

Read more Birmingham media updates.

Have a news tip? Let us know!