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The death of Southern Progress?

Birmingham publisher drops company Web site

Once among Birmingham’s largest publishing companies, Southern Progress Corporation has shrunk in population by more than half in less than 2 years. Its personnel have consolidated in two of three buildings on its Lakeshore Drive campus. It has closed down two magazines and sold off one operation. Many functions — human resources, marketing, accounting, building operations — have been consolidated or moved to Time Inc.’s New York headquarters.

And now, it has shuttered its online presence, southernprogress.com. The site now redirects to the Time Inc. corporate site. [view of site cached in Google]

southernprogress.com site1

Southernprogress.com: 2008 version (from archive.org)

southernprogress.com site2

Southernprogress.com: 2010 incomplete version
(from Google cache)

For some time, Southern Progress has been fading into oblivion, as sweeping changes throughout the publisher have roiled the Birmingham-based operation. In essence, the corporation that was formed 30 years ago and sold to Time Inc. 25 years ago barely exists, even as its employees still work under the existing titles Southern Living, Cooking Light, Health, Coastal Living, Oxmoor House, MyRecipes.com, MyHomeIdeas.com and Sunset.

Is the city losing one of its publishing companies to consolidation, economics and neglect?

Update March 24: This very report has spawned this odd headline … “Southern Progress not dead, Time Inc. says.”

Photo: Nelson Glass

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