Tag Archives: web designer

Web editor/designer – Oakstone Publishing

Oakstone Publishing - Birmingham, AlabamaOur pal Gayle sent us this posting for Oakstone Publishing:

Are you more focused on the look and feel of a website than how it works? We are looking for someone with good aesthetic sense that can build landing pages, product pages and e-mails that fit our branding and perform well.

We need someone to keep static pages updated, mind the web site and coordinate with marketing for e-mail promotions. Working closely with the Director of E-Pub, this person will help with the testing of new features and troubleshoot web issues. The web editor will also format and proof biweekly and monthly newsletters from PDF’s and coordinate with relevant departments for deployment. The work environment is laid-back and cooperative, with an opportunity to learn more about the web and e-mail marketing in a B2B environment.

You should know HTML, Photoshop, CSS, design, be deadline focused and have some experience before you apply. Having good recommendations and an online portfolio is a plus.

Contact gchristopher[at]oakstonepub.com.

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Online Managing Editor, Web Designer-Developer – Compass Marketing

Our pal Wells sent in these openings for Compass Marketing:

Compass-Logo

Online managing editor (full time)

Are you a researcher, writer, editor, marketer, salesperson, manager, analyst and results-getter? Would you like to put all these skills — the whole enchilada! — to use every day in a dynamic, start-up-type work environment? If so, read on, amigo!

For more than 20 years, our company has been a leader in engaging leisure travelers with useful content and travel tools, and connecting them with advertisers and travel service providers across the Southeastern U.S. We’re building a new online business unit here in Birmingham which will focus on developing a unique suite of interactive platforms and solutions to serve the leisure travel market. We’re looking for an Online Managing Editor to join our Birmingham team and lead the development of a content-fueled model that will power substantial growth and innovation.

Strategic Objectives: Create happy readers and empowered travelers while maximizing revenue and profit

Key Metrics: content posts and email deadlines, Web site pages, search engine impressions and arrivals, inbound links, email sign-up conversion rate, email file size, contact frequency, revenue per thousand, retention rate

Strategic Activities and Key Metrics

  • Content Development: Works with content partners to create tips, information, travel/destination reviews, innovative digital media tools, and multi-faceted promotional packages for use in the Web site network, email newsletters, and content syndication. Develops new content concepts (travel guides, blogs, targeted landing pages, community-generated content, etc.). Collaborates with Content Team (members of Sales/Production/Editorial) to convert Print content to Web-ready content.
  • Search Engine Optimization: Optimizes all content for search engines and develops keyword/tag strategies to maximize SEO effectiveness.
  • Link Building: Initiates and maintains relationships with complementary travel media and their Web sites by both monitoring their content and making frequent contributions, links, etc.
  • Web site Conversion: Plans, executes and optimizes all Web site conversion architecture including Landing Pages, Floaters, OFIEs, OFINs and test links required to capture email sign-ups, client leads and other key transactions.
  • Email Marketing: Plans, executes and optimizes email marketing campaigns using links, embedded advertising and display advertising.

Ideal candidate: The successful candidate will have the following:

  • Bachelor’s Degree in interactive media, journalism, communications, marketing, creative writing or equivalent experience coupled with a dynamic “left brain-right brain” mix of creativity and analytical skills.
  • Two to three years of relevant online marketing and writing/editing experience, ideally with direct experience in the travel market.
  • Working knowledge of fundamental strategies, tactics and metrics associated with content-focused online business models.
  • Experience using a WordPress Web site platform would be a great plus.
  • Working knowledge of generating organic search engine traffic through keyword research and content optimization.
  • Experience using social media, blogging, linking tactics to build engagement and drive response.
  • Top-notch project management and coordination skills.
  • Goal-driven with the ability to adapt to change and to new opportunities.
  • Ability to work independently as well as a team and community member. Ability to manage content creators stationed across the Southeast, as well as manage interns.
  • Positive, can-do attitude and ability to laugh at any time, even at bad puns.

Web designer-developer (full time)

Are you a wily WordPress weaver, tricking-out WordPress Web sites with customized themes/templates, useful plug-ins, and effective calls to action – and tying it all together with diverse backend databases and fulfillment platforms? If you said “yes!” please keep reading – opportunity is knocking!

For more than 20 years, Compass Marketing, Inc. has been a leader in engaging leisure travelers with useful content and travel tools, and connecting them with advertisers and travel service providers across the Southeastern US. Compass is building a new online business unit here in Birmingham which will focus on developing a unique suite of interactive platforms and solutions to serve the leisure travel market. We’re looking for a Web Designer-Developer to join our Birmingham team and lead the transition of our Web site properties to a WordPress-based model that will fuel substantial growth and innovation.

Strategic Objectives: Design, build and maintain Compass Web sites in order to engage, inform, empower and retain online visitors.

Key Metrics: page views/visit, bounce rate, transaction conversion rates (e.g., email sign-ups, downloads, clicks to sponsor sites, lead generation), internal search success rate, site uptime, release/update deadlines

Ideal candidate: The successful candidate will have the following:

  • Specifically: Demonstrated, hands-on experience building WordPress sites — creating and customizing themes/templates, integrating diverse plug-ins, synchronizing with backend systems, etc.
  • Generally: 3+ years of frontend-backend experience with web applications and technologies in a direct results-driven environment
  • Experience in full Web site production lifecycle: requirements gathering, wireframes, comp, prototype, development, deployment
  • Ability to analyze challenges and opportunities, develop creative and practical solutions, and exercise sound judgment based on UI/UE best practices and core business objectives
  • Good understanding of cross-platform browser compliance
  • Working experience with design tools like Photoshop, Illustrator and Flash (would be a bonus skill!) or related tools
  • Solid knowledge of PHP and mySQL
  • Strong experience with JavaScript
  • Excellent project management skills, including managing freelance/agency resources, scheduling/trafficking/coordinating to meet mission-critical business milestones
  • Goal-driven with the ability to adapt to change and to new opportunities
  • Fluent translator of tech-to-english (and vice versa!), and enjoys building consensus and understanding through practical communication
  • Ability to work independently, collaborate with a diverse set of internal/external partners, speak up as well as listen
  • Enthusiastic team player who can check ego at the door and likes to laugh

To apply for either position: E-mail Compass.Bham@yahoo.com.

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Have a job to fill? Contact The MOB for your free listing.