In Mobile, Twitter + TV + billboard = suspension

Twitter billboard for Local 15 in Mobile

Mobile NBC affiliate Local 15 (WPMI) has tweeted its way into trouble. A billboard showing off the station’s live headlines from its Twitter account provided this unfortunate juxtaposition, shown above in this photo captured by a driver.

The headline, “3 Accused of Gang Rape in Monroeville,” sits next to the smiling trio of anchors.

The station’s general manager and news director were suspended for a week over the incident.

Even more shocking? The billboard doesn’t actually show the station’s Twitter account name! It’s @LOCAL15NEWS, by the way.

Should the station have handed out suspensions over the incident? Will this ultimately hurt the news department’s credibility?

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2 responses to “In Mobile, Twitter + TV + billboard = suspension

  1. Sometimes you just can’t see the forest for the trees – have you ever concentrated so hard on something you are writing that suddenly everyday common words don’t look right? …and big details go right by you? Looks like we’ve found some people who can relate…

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