Twitter billboard for Local 15 in Mobile
Mobile NBC affiliate Local 15 (WPMI) has tweeted its way into trouble. A billboard showing off the station’s live headlines from its Twitter account provided this unfortunate juxtaposition, shown above in this photo captured by a driver.
The headline, “3 Accused of Gang Rape in Monroeville,” sits next to the smiling trio of anchors.
The station’s general manager and news director were suspended for a week over the incident.
Even more shocking? The billboard doesn’t actually show the station’s Twitter account name! It’s @LOCAL15NEWS, by the way.
- Original tweet and story
- Palmetto Scoop broke the story, picked up by Mashable and the Mobile Press-Register
Should the station have handed out suspensions over the incident? Will this ultimately hurt the news department’s credibility?
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