Tag Archives: advertising

EXCLUSIVE: Magazine ad sales: Southern Progress loses 16.9 percent

Southern Progress magazine 2009 ad sales

Magazine ad sales for saw declines for all five Southern Progress titles comparing the first halves of 2008 and 2009, according to figures from the Magazine Publishers of America. The Birmingham-based titles — Coastal Living, Cooking Light, Health, Southern Accents and Southern Living — all saw drops in ad revenue from 8 percent (Health) to 32.1 percent (Southern Accents).

First quarter comparisons weren’t nearly as dire for Cooking Light and Southern Living, but Southern Accents’ ad sales performance has weakened in the second quarter. Southern Progress magazines lost 16.9 percent in ad revenues, earning $209 million so far in 2009.

Meanwhile, another Birmingham-based magazine, Hoffman Media’s Cooking With Paula Deen, had a 3.2 percent increase in ad sales comparing the first halves of 2008 and 2009.

U.S. magazines lost 21 percent in ad sales overall during the first half of 2009.

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Magazine ad sales: Southern Progress slumps, Hoffman gains

cooking with paula deen cover

Magazines at Birmingham-based Southern Progress Corporation saw big drops in ad sales comparing the first quarter of 2008 and 2009:

  • -28.9 percent: Southern Accents
  • -26.9 percent: Southern Living
  • -11.4 percent: Cooking Light

But Hoffman Media saw an increase in ad sales during the same quarter for one magazine:

  • +14.7 percent: Cooking With Paula Deen

U.S. magazines lost 20.6 percent in ad sales overall during the first quarter.

Birmingham News cuts costs with 2-week unpaid leave, benefits freeze

The Birmingham News is cutting costs to battle the tough economy. Full-time non-union employees will take 10-day unpaid leave. Also, the newspaper will freeze benefit accruals in the pension plan starting May 15, though it will double 401(k) company matching.

Publisher Victor Hanson III cited declining advertising as the problem. In 2008, the News reduced staff with voluntary buyouts and early retirements.

Also:

March event: All the Way to Hoover

Wine'd Down

  • March mixer: All the Way to Hoover
  • Tuesday, March 17 (St. Patrick’s Day)
  • 5:30 to 7 p.m.
  • Wine’d Down, Patton Creek, 180 Main St., Suite 212, Hoover [map]
  • Free (drinks: pay your own way)

Come all the way to Hoover to Wine’d Down in Patton Creek for our networking mixer. Wine, beer, martinis, Scotch — all available.

Join the MOB on Tuesday, March 17 (St. Patrick’s Day), any time between 5:30 and 7 p.m.

Anyone in media, advertising, PR and Web should stop by — please tell your colleagues, friends and enemies to join us. Complete details are available on the Evite.

Questions? Contact us or leave a comment.

P.S. Please join our free mailing list for all the updates straight to your In box.

February event: Lunch for Success, Making Plan B

Urban Standard

  • February lunch: Making Plan B
  • Tuesday, Feb. 17
  • 11:30 a.m. – noon: networking
  • noon – 1 p.m.: lunch + discussion
  • Urban Standard, 2320 2nd Ave N., downtown [map]
  • Free (lunch: pay your own way)

Worried about the economy? Trying to survive a layoff? Looking for ideas on what to do next, or just some friendly support?

Join the MOB at Urban Standard at for our first ever lunch event, Tuesday, Feb. 17. We’ll discuss the job market, planning ahead, freelancing, networking and other strategies.

If you’d like to lead a discussion at your table, just contact us.

Anyone in media, advertising, PR and Web should stop by — please tell your colleagues, friends and enemies to join us. Complete details are available on the Evite.

Questions? Contact us or leave a comment.

P.S. Please join our free mailing list for all the updates straight to your In box.

[photo by Elaine Faith]

January event: The Inaugural Happy Hour

Update: See photos from this event.

Barack Obama and George W. Bush

  • January mixer: The Inaugural Happy Hour
  • Tuesday, Jan. 20
  • 5:30 to 7 p.m.
  • Rojo, 2921 Highland Ave. S.. Southside [map]
  • Free (drinks: pay your own way)

A new year, a new president. Come by Rojo on Southside to celebrate this historic day with the MOB. We’ll be in the party room, right entrance.

Join the MOB on Tuesday, Jan. 20, any time between 5:30 and 7 p.m.

We’ll have happy hour drink specials and inaugural fun.

Anyone in media, advertising, PR and Web should stop by — please tell your colleagues, friends and enemies to join us. Complete details are available on the Evite.

Questions? Contact us or leave a comment.

P.S. Please join our free mailing list for all the updates straight to your In box.

December event: The Day the Mirth Stood Still

Update: See photos from this event.

Robot

  • December mixer: The Day the Mirth Stood Still
  • Tuesday, Dec. 16
  • 5:30 to 7:30 p.m.
  • Bottletree Cafe, 3719 Third Ave. S. [map]
  • Free (drinks: pay your own way)

Don’t let the War on Christmas, the economy, traffic, layoffs, deadlines, 401(k)s or anything else bring you down. Come by the Bottletree Cafe for one last blowout. We’ll celebrate, or commiserate, the year gone by.

Join the MOB on its new night — Tuesday — on Dec. 16 any time between 5:30 and 7:30 p.m.

Merrilee at the Bottletree promises happy hour drink specials and holiday cheer.

Anyone in media, advertising, PR and Web should stop by — please tell your colleagues, friends and enemies to join us. Complete details are available on the Evite.

Questions? Contact us or leave a comment.

P.S. Please join our free mailing list for all the updates straight to your In box.

P.P.S. Stick around till 8 p.m. for Music Snob Trivia Night, hosted by Kim Waites and MOBster Brooks Brown. Just $2 to play … all proceeds go to Scrollworks. For more info, visit myspace.com/musicsnobbham.

P.P.P.S. Klaatu barada nikto, y’all.

November event: Fifth Anniversary Dinner

Update: See photos from this event.

dinner

Celebrate our fifth anniversary with a special dinner!

We’ll have the loft all to ourselves at Jackson’s Bar and Bistro [map] in Homewood, with a special menu and half-price drinks (except premium liquors).

Join the MOB on its new night — Tuesday — on Nov. 18 any time between 5:30 and 8 p.m.

You must sign up in advance on the Evite, no exceptions — capacity limited to 36, so reserve your spot today. You may bring up to one guest.

Signup deadline: Nov. 11 (after that, you’ll be placed on a waiting list).

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October event: Rep. Artur Davis on Election 2008

Update: See photos from this event.

Rep. Artur DavisJoin us for our first keynote speaker, U.S. Rep. Artur Davis. With Election Day just two weeks from our next event, it’s a great time to discuss the state of politics 2008.

Rep. Davis began his service in the House of Representatives in 2003, which also marks the MOB’s founding.

Join the MOB on its new night — Tuesday — on Oct. 21. Our first event sponsor ever is the Redmont Hotel [map]. We’ll be on the mezzanine level in the Redmont Cafe, where you can enjoy a selection of wines and beers at our private cash bar.

Redmont HotelWith an 81-year legacy of style, elegance and fame, the Redmont offers luxurious hotel and residential living in downtown Birmingham.

This event starts earlier to accommodate Rep. Davis:

  • 5 p.m. – meet and greet
  • 5:15-6:15 – Rep. Davis’ address
  • 6:15-7 – more networking!

The event is free. Wine and beer available at our private cash bar.

Anyone in media, advertising, PR and Web should stop by — please tell your colleagues, friends and enemies to join us. Complete details are available on the Evite.

Our thanks to MOB volunteers Chianti Cleggett and Atticus Rominger for setting up this month’s event!

Here’s the press release [pdf].

Questions? Contact us or leave a comment.

P.S. Please join our free mailing list for all the updates straight to your In box.

Birmingham AAF luncheon event, Sept. 19

Tim Brunelle

The Birmingham chapter of the American Advertising Federation will tackle the future of advertising with guest speaker Tim Brunelle on Friday.

What is the future of advertising?

Perhaps the better question today is, “What is advertising?” In less than 10 years we’ve witnessed never-before-seen mutation in the marketing and advertising industries. Technology, consumer empowerment and media fragmentation are helping redefine the rules and methods of what defines an ad, how they’re made, who makes them and what kinds of impact we can expect to achieve.

Tim Brunelle thinks this state of affairs is wonderful and hopes to convince you it is, too. His presentation mashes up management consulting, philosophy, copywriting, design, interaction, strategy, media negotiations and, most important, the primacy of ideas, to help you evolve your work in this new age.

View an outline of Tim’s presentation and send him your comments, questions and feedback on his site, Useful Lunacy.

  • Who: Tim Brunelle, CEO, Hello Viking
  • What: AAF-Birmingham Luncheon
  • When: 11:30 a.m.-1 p.m. Friday
  • Where: Alagasco Midtown Business Center, 20 S. 20th St. [map]
  • Cost: $10, free for members
  • RSVP: E-mail bhamad@mindspring.com.